When we are engaged with Soul work, or with the realms of the unconscious, image and metaphor hold the direct line to these otherwise hard to grasp processes.
As such, alchemy, could also be the antidote to the instant fix offered by many new age approaches like positive affirmations to solve all your problems and the like. The same processes that govern the natural world also govern our psyche and its transformation. This speaks of time, timing, and a particular attitude or tool. for each one of them.
Soul-centered coaches are trained and a-tuned with the different alchemical processes in a way that they can recognize them and guide the client to what is needed to move through it.